Brett Tietjen, star of the "My New Haircut" YouTube video, said he grew up on Long Island surrounded by obnoxious, conceited, steroid-taking, vain men who treated women like pieces of meat.
"Those characters are everywhere," he said.
Soon, they became the basis for his wildly popular Internet video that is taking college campuses by storm.
The "jacked and tanned" Tietjen will appear tonight at McFadden's Saloon, located in the South Campus Gateway, to promote the "Skanks and Broskis Tour" which includes Tietjen and Mike Allen, the co-star of the video. Their show includes drinking contests and costumes.
"We want to get the crowd involved," Tietjen said.
The tour will kick off McFadden's new Wednesday "College Night" promotion, with a theme night once a month. Anyone 18 and older is welcome.
"Unless I'm dressed up no one notices me," Tietjen said.
In the video, Tietjen parodies a self-absorbed meathead, who is all about popping his collar, chugging a Jagerbomb and showing off his new haircut.
This is a stereotype he said "everyone can relate to." "It's fun to poke fun at those kinds of people," Tietjen said.
Tietjen, a TV production and communication graduate of the New York Institute of Technology, is focused on using new media.
"I think it shows the growth of the Internet," he said. "I believe in 10 years, TV is going to be dead, everything is going to be Internet-based."
Although he studied dramatics at film school, "My New Haircut" was one of Tietjen's early attempts at doing sketch comedy. He is making a documentary and trying to produce a full feature for "My New Haircut" and hopes to be completed with it by the summer.
"Using YouTube and the Internet to promote and create a full feature is really revolutionary," Tietjen said. "You have to come with a buzz ... using YouTube and other new media help to create that buzz."
Many college students across the nation have caught on to the hype and have created their own versions of "My New Haircut," such as the Asian and Jewish editions.
"I personally love it when people remake the video," Tietjen said. "I'd love to meet all of those kids who do it."
Whitney Miller can be reached at miller.3859@osu.edu.
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